Community College of Allegheny County (CCAC)

Community College of Allegheny County

Course Description


BUS-104 - Principles of Marketing (3 credits)
Prerequisite(s): None
A study of the process of planning and executing the conception, pricing, distribution, and promotion of products that will fulfill consumer needs and wants, and satisfy the goals of the individual organization.


Please visit CCAC Central e-Services for a
detailed course search, schedule and registration.