Community College of Allegheny County (CCAC)

Community College of Allegheny County

Course Description


BUS-117 - Public Relations (3 credits)
Prerequisite(s): None
A survey of the role of public relations in marketing communications. Studied are the relationships of public relations to marketing practices, consumerism, ethics, profitability, social responsibility, government and the law. Channels of communication and other tools of public relations are examined.


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