Community College of Allegheny County (CCAC)

Community College of Allegheny County

Course Description

BUS-211 - Principles of Advertising (3 credits)
Prerequisite(s): None
An introduction to advertising. Emphasis is on the purpose of advertising, the ways firms use advertising and sales promotion as part of their total marketing plans, and the means for determining the need for a complete sales campaign. Topics include market research, media evaluation, ad preparation, and sales promotion.

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