Chief Marketing and Public Relations Officer
Elizabeth Johnston serves as the Chief Marketing and Public Relations Officer. In this role, she is responsible for the strategic and overall direction of the college’s marketing communications. Under her leadership, the department has enhanced the college’s image in the marketplace, won myriad marketing and advertising awards, and led the effort to create CCAC’s popular college mascot, a wildcat named Ace. She serves on numerous committees, including the Commencement Committee and College Council, and is a member of the National Council for Marketing and Public Relations.
Before joining CCAC, Johnston served as marketing director for Animal Friends, where she directed the marketing and branding efforts of the nation’s oldest continuously operating no-kill animal shelter in the United States. A member of the senior leadership team, she was part of a core team charged with the development of a new multipurpose animal resource center, which was instrumental in moving the organization from a regional animal shelter to a nationally renowned and respected companion animal resource center.
Prior to her tenure with Animal Friends, Johnston served as managing editor for Monitor Press, Ltd., in the U.K., overseeing the company’s startup Special Reports division—a portfolio that included hard and soft cover books, special reports and auxiliary products commissioned from experts in the areas of science and technology, health care administration, IT and consumer law, and business management. While overseas, she also served as the director of a startup educational trust, where she led the charity’s overall business operations, and secured a support base of donors, members, volunteers and celebrity patrons.
Johnston holds a Bachelor of Arts in Advertising from Michigan State University. Active in the wider community, she volunteers for a number of charities and causes, and currently serves as Vice President of the Board of Directors for the Beaver County Humane Society.